why we care

Our vision is for the universal declaration of human rights to be the lived experience by everyone. 

Issues such as poverty, human persecution, migration and asylum see a range of societal responses relative to how the stories of individuals are portrayed and communicated. 

Seeing the world as populated by people different from us reduces our motivation to improve the world for everyone; it reduces our guilt and discomfort at the inequalities people experience.

Understanding our individuality, cultural heritage and our group identities is important and valuable – our uniqueness as individuals and communities is part of being human. 

However, this focus on difference also perpetuates conflicts across the globe, and we believe that a different balance needs to be struck; we need to find ways to boost our common human identity.

Each of us has the means to affect the lives of people across the globe, through our consumption, campaigning, purchasing power and donations. 

Our capacity to care seems to be limited to smaller scale – we are easily overwhelmed by the plights of others – to the point of feeling it’s futile to act.  

We seek to understand and share more about how to increase our capacity to care, and we believe it lies at least partly in exploring how we relate to our fellow human beings.

We want to lead understanding in how to strengthen those bonds so that people come together more readily to improve the world for everyone.